The page
Below is a complete example. The business is invented for illustration, but the structure is exactly what to copy.
Ntombi Candles
Hand-poured soy candles, made in Kraaifontein. Order here, collect or courier.
Card, Instant EFT or SnapScan. You get an automatic receipt. No account needed.
Photographs of the last six orders going out, the workspace, and the boxes packed. Not stock images.
Courier anywhere in South Africa, R95, two to four working days. Collection in Kraaifontein is free, by arrangement. If it arrives broken, send a photo within 48 hours and I replace it — you do not pay again.
hello@example.co.za · WhatsApp 0XX XXX XXXX · Usually reply same day.
Why each block is there
One line saying what you make and where
A stranger arriving from a video needs to know in two seconds that they are in the right place. "Hand-poured soy candles, made in Kraaifontein" does it. A slogan does not.
What you sell, with the price visible
This is the block people get wrong. Hiding the price to force a message feels like it creates a conversation; what it actually does is filter out everyone who was ready to buy and did not want to talk. Show the price. The people who message you anyway are the ones who had a real question.
Each item needs the thing, one line of what it actually is, and the number. Not a paragraph.
A payment link, right there
Not two taps away and not "EFT details on request". Every extra step loses people. The link also means the payment is recorded by a provider instead of arriving as a screenshot you have to trust, which is covered in the payment guide.
Proof the work is real
Somebody who found you on TikTok is about to send money to a stranger. Photographs of actual orders, actual packaging and the actual workspace do more than any amount of copy. Stock photographs do the opposite — people recognise them instantly and it reads as a scam.
Delivery and returns, in one paragraph
How it ships, what it costs, roughly how long, and what happens if it arrives broken. Answer it once here and you stop answering it forty times in messages. A clear returns line also removes the main reason people hesitate.
A way to be contacted that is not a DM
An email address or a form. This is the block that outlives the platform: it is how a brand reaches you about paid work, and how you keep a list of buyers that still exists if the account goes.
The three things to leave off
A basket and stock levels. They need maintaining and they only earn their keep at volumes most sellers have not reached. Until then they are a second job that produces nothing.
A newsletter popup. On a page this short it covers the prices, which is the only thing the visitor came for.
An About Us paragraph about passion. Nobody arriving from a video reads it. The proof photographs do that job better and honestly.
How long this actually takes
The page itself is an evening if you already know your prices. Most of the real time goes on two things people underestimate: deciding the prices and photographing the proof. Do those first and the page assembles quickly.
If you do not yet know whether anyone will pay, build nothing — test the offer first. A page for something nobody has bought is decoration.
Being straight about it: this site is run by FEHM SERVE, which builds pages like this for small businesses. So the guide above recommends something we also sell, and you should know that before you read it as neutral. Everything here is what you need to do it yourself for free. If you would rather it was simply done, use the ask form and say what you sell. If it is not a fit, we will say so.